Bugibba and it's neighbours Qawra and St. Paul's Bay, are Malta's largest, seaside resort towns. The coastline promenade stretches from Salina Bay to St Paul's Bay taking in some of the Islands' best open sea views and a vista over to St Paul's Island. The shore is rocky, but that has not prevented the resorts' appeal. The flat rocks provide places for sun bathing and there are access points every so often for swimmers. The water is deep, but generally clean, clear and safe for bathing.

The Qawra promontory to the north west has been developed into a distinct resort with hotels along the coastline and numerous holiday apartments just inland. Salina Bay takes its name from the salt pans cut in inner segment of this sea inlet. The water on both verges of the bay is not deep but is quite suitable for swimming off the rocks. The bay is popular throughout the summer.